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The carbon footprint is a very powerful tool to understand the impact of personal behavior on global warming.

Benefits of foot-printing and reducing carbon emissions include:

1.Cost savings (saving fuel and electricity saves money!);
2.Readiness to respond to mandatory emission reduction and reporting requirements;
3.Potential participation in greenhouse gas trading markets;
4. Reputational benefits associated with being an early and pro-active mover on emissions reductions and reporting; and
5.Identifying marketing and branding opportunities, e.g. marketing products and services as “low carbon”.